Revealing My Brand: Selfless by Hyram
(soft music) – I started my channel in 2017 to document my personal skincare learning journey and as a resource to share simplified skincare information to people who may not realize its significance. I wanted to share the message that skincare is for everyone, and I love making videos.
What I didn’t expect was to find a community of people who have so much love to share, supported me through every step and we’re equally as passionate about skincare. As someone who has never really gotten to experience the power of community, I honestly have been overwhelmed by the outpouring of love and support that all of you have shown me and just this incredible movement of positivity that we’ve been able to build.
Even though I started my channel as a fun way to make videos, my goal has always been to empower people to help themselves, helping to equip people with the tools they need to see their own potential and their own beauty.
Skincare has always resonated with me, because the ability to see my own beauty and recognize my own potential was unlocked through my passion for cosmetics. I’ve seen, firsthand, the power skincare has in unlocking my own confidence and other people’s confidence.
And it is incredibly inspiring and goes so much deeper than just products. And honestly, every time I see one of your stories sharing how skincare has unlocked your own confidence, I get a little bit emotional, because you all amazed me so much.
And I have each of you to thank for creating this incredible community of support for other people, but more than anything, giving me a new found a love for life, a reason to move on through the most difficult times and unlocking incredible opportunities.
Through my time on YouTube, I’ve been through some serious lows whether it be the depression I was experiencing when I first started my channel or when I tried to take my own life two years ago. You guys have been there for me every single step of the way, and have showed nothing but unconditional love and support, something that up until this moment, I never really got to experience.
I’ve always had dreams ever since I was little of making a bigger impact, doing something to help the world but I never expected to be able to help people with their journey through skincare, and that makes me so happy, but I wanted to do more.
We’re a part of an industry that is hyper-focused on self-love and self-empowerment, which I think is amazing. But I wanted to create something that would connect skincare with an opportunity to empower others and leave a positive impact on the world.
Since I started growing on social media, I always considered starting a brand, but I seriously wondered what I could create that the world had never seen before. And then I realized I only wanted to create a skincare brand if it was a catalyst for social change.
Unless my brand did everything in its power to change lives and leave a positive impact on the world, I didn’t want to create one. I only have one chance to launch a skincare brand. By creating a company, I knew I had the ability to make a huge impact on the world’s biggest issues and introduce a new way of business to the industry.
And I wanted positive social change to not only be at the forefront of everything that we do but to connect each of you with a bigger purpose. I want to give you the opportunity to change the world every time you do your skincare routine, which is why I’ve created my brand, “Selfless by Hyram,” powered by The Inkey List.
I didn’t want to create a skincare brand unless it sparked social change. We created incredible products that empower you with healthy, beautiful skin and give you the opportunity to change the world.
(inspirational orchestral music) “Selfless” was an idea that was so ambitious, I thought it was impossible, but through endless hours of work and partnering with The Inkey List’s advanced knowledge of formulation and ingredients, we are so excited to give you the opportunity to change the world one product at a time.
Each of the products are formulated to be effective and innovative utilizing some of my favorite ingredients to deliver results without sensitivity. I’ve read thousands of your comments, emails and messages expressing what you look for in a skin care product, and I listened.
We intentionally formulated each of our products to balance your skin concerns and scientific research to develop incredible formulas. Each product is the perfect balance of powerful ingredients that treat skin concerns and gentle extracts that nurture and support the health of the skin.
I’ve worked tirelessly with The Inkey List and our amazing team of chemists to develop custom formulas that deliver the best results to your skin. And I’m so excited for each of you to have them in your hands.
Why did I name it “Selfless?” Well, one thing I love about skincare is that it promotes the message of self-love and self beauty. But I wanted to create an opportunity for us to be more selfless by connecting our purchasing power with a greater cause.
The primary intent of “Selfless” is to create social change and by purchasing a product, you’re not only making a difference in your skin, you’re making a difference in the world. Every product has a direct impact on two of the most pressing global issues of our time, clean drinking water and climate change.
Every time you purchase a healthy quality product, one person is provided with clean drinking water for one year. For every climate impact product purchased, you are helping fight climate change by protecting land from deforestation all over the world.
My goal is to connect skincare and social change by giving you the opportunity to make an impact that will last for generations and change the world, and I’m so proud of what we’ve been able to create.
Using “Selfless” products will give you the knowledge that you’re not only taking care of your skin but that you’re leaving an impact on the world that will change lives forever. Because of your support, I am so fortunate to have an opportunity to launch a brand that will help so many people improve their skin and their self-confidence.
As a brand founder, I have a responsibility and duty to make an impact that goes far beyond the world of skincare and changes lives. We pushed ourselves to develop a new standard for ingredient transparency and sustainability.
And each ingredient is mindfully sourced to ensure we’re empowering, not harming the communities or natural regions where they’re from. Every ingredient has a story. Whether it’s murumuru butter that provides additional income to farmers to support their families or centella asiatica that’s processed using eco-friendly methods and 100% renewable energy or sea kelp that’s sustainably sourced to preserve marine ecosystems, each ingredient was chosen with a selfless standard to ensure we’re making the world a better place.
I never expected how big this was going to be and the incredible support I’ve seen from each of the partners to make this brand launch as huge as possible. Through the incredible partnerships that I’ve developed to make this a reality, I am so excited for the world to get these products.
You guys, this is going to be huge! It is incredible to see that what started out as just my small idea has now turned into a massive movement. And you guys are not ready to hear what I’m about to say.
I am beyond thrilled to announce that “Selfless by Hyram” will be launching exclusively with Sephora both online and in store, globally on June 24th. (squealing) (laughing) “Selfless by Hyram” products will be launching in 29 countries worldwide in North America, Australia, Middle East, Southeast Asia and Europe.
You guys, this is massive. I literally have goosebumps. Do you see them? (laughing) My products will be available to all of you guys worldwide on June 24th. Oh my God, it does not feel real saying that.
Man, have the goosebumps gone yet? Partnering with Sephora will mean that as many of you as possible will be able to experience the incredible results that “Selfless by Hyram” products deliver. To think that my products will be in Times Square, Canada, Turkey, Dubai, it literally blows my mind to think of how many countries will have access to my products, but most importantly, the collective impact we have through global social change that this movements will generate.
Think of how many people will now have access to clean water, because this brand is available around the world or how many acres of rainforest will be protected from deforestation. It makes me so excited to imagine all of you, all around the world, going into Sephora and being able to get these products.
Through Sephora’s incredible support, this launch has turned into something so much bigger than I ever could have imagined. Get ready for the products, because I will be revealing each of them on the place where it all started, YouTube, the place where this incredible community and movement started.
As I reveal the products, I hope you join the journey of learning how this incredible brand was built and the ways it will change your skin, change the skincare industry and change the world. Over the next three weeks, I’ll be reviewing the products, the formulas, how they work, how we built the brand, where we source the ingredients, how our packaging helps the climate, how the social impact is being generated and so, so much more.
Transparency has always been a fundamental aspect of everything that I do on my channel. And I can’t wait to tell you about every element in building this brand, so you can experience everything I have.
Stay tuned for more videos and to learn more about “Selfless by Hyram,” and everything that we do, subscribe to the “Selfless by Hyram” YouTube channel and follow us on TikToK and Instagram. To learn more about “Selfless by Hyram,” and everything that we’re doing, go to SelflessByHyram.
com and make sure you subscribe to our YouTube channel and follow us on TikToK and Instagram. I’ll be posting exclusive content and interacting with you on those pages, so make sure you follow us. All of our social channels will be linked in the description box below.
And of course, follow me on Instagram, at TikToK, at Skincare by Hyram to see daily updates and a more in-depth look at what building “Selfless by Hyram” has been like. I am so excited about this. I have so much love for all of you and regardless of how this launch goes, I can walk away from this proud of what we’ve created and knowing that we’re making a positive impact on the world.
I love you all, and if you haven’t already, be sure to subscribe to my channel and hit the notification bell so that you can see my videos every single week, and I’ll see you in the next one. (bright music)