Korean Skincare Tips! Reason why Koreans have good skin?
[Applause] foreign that includes shampoo makeup perfume cologne deodorant soap the list goes on analysts expect the industry’s revenue to grow within the next four years to more than 379 billion dollars but when you buy that it’s skin care that’s driving much of the growth probably like this really expensive moisturizer that i kind of got conned into buying for about 150 dollars skin care is an increasingly lucrative business for cosmetic companies amazon and the kardashians are trying to cash in and there’s one country that’s been playing an outsized role in skincare south korea here’s why over the last five years skincare has grown so much that it’s become the largest piece of the pie when you break apart the beauty industry market size is expected to reach more than 196 billion by 2024.
wellness doesn’t mean just being healthy in 2019 it means clean eating the latest fitness fads and the no makeup look which actually does involve some makeup on instead it was born on the other side of the world where skincare is a part of the culture south korea i didn’t know anything about skin care until i started to live and work in seoul south korea philosophy so every woman and man in korea it seemed really knew how to take care of their skin and at an early age they had categories that just simply did not exist in the us so it was really intriguing to me and i saw results on my own skin they’ve allowed indie brands to come to the forefront of a lot of the skincare trends worth of goods in 2014 and grew to more than 13 billion brands that are now introduced into this global marketplace it’s actually allowing korean manufacturing companies to grow rapidly as well for example a lot of european brands and us-based brands are formulating their products with korean r d chemists and manufacturing plants um think of all the selfies people take people want to look good in their photos wherever and whenever they take them what’s more is skin care gurus and makeup artists have become huge stars on platforms like youtube and instagram influencers and social media were key for korean beauty to take off and for skin care to become at the forefront of beauty trends like unilever’s purchase of japanese skin care brand tatcha for apostles 100 million dollars so really takes a lot of education continuous education education it’s a trusted formula what it’s going to do for their skin at the end of the day people want to see results foreign i foreign foreign
