♪♪ [♪ Black Rebel Motorcycle Club: “Spread Your Love”] ♪♪ [airplane taking off] ♪♪ ♪ Spread your love like a fever♪ ♪ And don’t you ever come down ♪ ♪ Spread your love like a fever ♪ ♪ And don’t you ever come down ♪ ♪ I spread my love like a fever ♪ ♪ I ain’t ever comin’ down ♪ ♪♪ [cheering, yelling] ♪ Spread her love like a fever ♪ [cheering] [camera shutters clicking] [cheering, applause] ♪♪ [laughter] ♪♪ [camera shutters clicking] [inaudible chatter] [cheering, applause] [camera shutters clicking] ♪ And don’t you ever come down ♪ [camera shutters clicking] [all] Welcome to Taiwan! [applause] [water running lightly] [door squeaking] [birds chirping] It’s called “broadcasting.
” [clears throat] I also get a morning dove. Next winter’s wood. Firewood. [♪ light plinky music ♪] I got granola between my teeth, should I get up and wash my mouth out and get it– Open your teeth and show them.
Hmm? See if it’s showing. Show them your teeth. [clears throat] Is there anything in my beard? No. No. Good. Are those glasses in the shot? Um… Can I just see those, Burt? I’ll hold them for you.
That’s okay. I got pockets. Cool. My life has sort of been evolutionary rather than revolutionary. So uh… there were no, uh… [sighs] explosions of, of sudden flashes where, why, by golly, I could do this or, by golly, I could do that.
They, things just took one day at a time and everything worked out. ♪♪ There seems to be some measure of interest in me for some strange reason. Most people, all they know is the image, you know, the, the big picture that there’s Burt of Burt’s Bees, you know, so.
As a celebrity of sorts, no matter where I go, I’m contractually obligated not to say “buzz off” you know? [laughs] Or to turn down the invitation for two twenty year old girls to come up to my apartment in, in the hotel and, and take pictures.
Uh you know, it’s just potential trouble. I don’t understand why everybody has to have a ten thousand member social friends they’ve never seen in person. You know, why I, why I need this, you know, is entirely beyond me.
You know, I, I frankly when people I’ve neither invited nor know drift down the driveway because their granddaughters or their daughters told them they had to go and get a picture of me, You know, I’m, I’m really offended and I’d, really I’d like to point the shotgun at them and tell them to be good or be gone.
But you can’t do it. You know, it’s, you know I’m, I’m supposed to promote the company. So that’s what I do. [birds chirping] [wind rustling leaves] [bee buzzing] [birds chirping] So, Burt, we’re gonna be going to Minneapolis here too this week.
Or you are. Do you, have you ever been to Target? [Burt] Once, maybe. Yeah. It may have been in Canada. Maybe. So let’s pack. You got your hat. We need a button-down shirt. A button-down shirt? You decided on a shirt you liked, remember? You, you found the perfect shirt.
What shirt was that? It was a mid-weight, button-down shirt that you were going to wear, uh, for your, when you’re, when you’re being Burt, you know? So uh, and you’re gonna wear a pair of jeans. Didn’t you have a pair of jeans? Oh, that, that would be in the barn.
Okay. Okay. [stammers] The shirt would be in the barn and the pants are [clears throat] Cause you found a pair that was almost presentable, didn’t you? Oh, oh those are the new ones. Yeah, those are perfect.
These are brand new. Oh wow, do you think you want to go to that extent? To that extreme? Well, they’re, you know, they’re Levi’s. Yeah, those are great. Yeah, they’re clean. They don’t have any– They’re clean.
I’ve never worn them. Awesome. Then let’s do that. Let me fold those back up. That’s great. They’re my size. They’re 33 by 30. Which is your size in your dream world. [laughs] Uh… Is, is that all we need? Nope, it isn’t, this is.
.. but we’re thinking about up here. I think the rest of it’s– Oh, why don’t I go get that shirt? Good. Good idea. Up in the barn. Go ahead and do that. Let’s see, which shirt was that gonna be now? Whichever one your heart desires.
You had picked it out, so I think it’ll come back to you. I had picked it out, but that was yesterday. I know. Or the day before yesterday. That was. You’re, you speak the truth. All right, let’s just go down there and maybe it’ll jog your memory.
– Let’s go down that way. – Yeah, yeah. We’ll go over there. Do you think I should take one of, one of these Burt’s Bees bags for odds and ends? Uh. No, you– What kind of weather are we gonna get in the next– It’s gonna be slightly warmer than it is here.
Really? So it should be like high 50s maybe? I wonder, should I take this long john top off thing? Uh, I would leave it on for right now cause we’re still in Maine and you know how Maine is. Yeah. Sure do.
[sniffs] Oh, a golden! – Golden! Golden! – Golden! Hello, Golden. Gold! Golden! – Oh! Golden! Golden, little frantic, oh, favorite Golden. Oh, my puppy. – He knows we’re leaving. – Yes, my puppy. Can’t hide anything from him.
No, can’t hide anything. Bad as a woman. ♪♪ Burt’s a really interesting guy that I spend every day with. And sometimes I want to throttle him. I help Burt with everything from cleaning up his dog’s poop on the floor in the morning, to finding his keys, to uh, pulling dents out of his car when he backs into the orange barrel at the top of the driveway.
Uh, it’s really a different, every day is a different day. He lives in a hoard of his own personal peculiarities. He loves old things that are cheap from thrift stores and from antique shops and junk shops.
He does not, he does not want for anything. He does not have the range of conception that allows him to see that what he truly has become, his iconic image. Burt is an icon. His image speaks as language.
He’s like Colonel Sanders, you know? And he simply does not understand that. To, to Burt, it’s just this guy with a beard and a, and a, it’s just Burt. [♪ banjo music ♪] Okay, want me to get them? All right, we gotta get sunglasses.
[door squeaking] ♪♪ Oh, shit. I gotta pick up my dog comb. I can’t leave that out. All right, we got a dog comb we gotta get. [Burt] Home is a good place. Uh, I always get depressed when I’m about to leave.
Nature, nature doesn’t wait for you, so that you can see what she’s doing. And there’s a seasonality to everything. And living on the land and having the opportunity to see the seasons is, is part of the joy of life as far as I’m concerned.
[♪ banjo music continues ♪] I have no problem living in a camp, sleeping on a floor, sleeping on a horse hair mattress. Uh, going to bed when it gets too dark to read and waking up when the sun comes through my window.
I, I don’t own an alarm clock. [car engine starts] A good day is when no one shows up and you don’t have to go anywhere. ♪ banjo song ends ♪ [birds chirping] [metallic tapping] [zipper] Okay, so..
. 8A, 8AM we’re meeting at, uh, the Clorox offices, but starting at 8:30 is when you start handing out your lip balm samples at the Target headquarters. Okay? And then it says 12:00-12:10 people settle in and after you do your little introduction of yourself.
Mhmm. Say where you’re from, and you were at the first Earth Day celebration in Central Park. And remember, no details. Hmm? No details about Central Park. You just say that you were there. Don’t tell them how it really was.
Exactly. That’s all they need to know is that you were there, Burt. Well, best, best night…best [laughs] Be on your best behavior today, Burt. [laughing] Okay? Whatever that is, right? I don’t know how.
I’m, I’m always on my best behavior. [laughs, cackles] [indistinct chatter] – Hi. – How are you? I’m so honored to meet you. – It’s nice to meet you, too. – Thanks for coming. – Oh, not at all. – Love the hat.
It’s always a gas to meet enthusiastic people. I’m sure. Serena is our key person here at Target for Burt’s Bees. She’s a big fan. I buy all your products. Yes. [laughs] Thanks for being here. We’re excited for the lunch, for the filming.
.. Oh, I, I can’t wait to see the whole shebang. Good. Good. So we have some, um, lip balms if you’d like to hand some out to team members as they walk in. Yeah, sure. I can do that… Sure. – It’s up to you.
I’ve done that before. Oh, I’m sure you have. Back in the day, right? Yeah, back in the day. Got a steady stream of people here. Free sample. Burt’s Bees lip balm. Oh! Oh, thank you. You’re welcome. Free sample.
Burt’s Bees lip balm. Thanks. There you go. Free sample. Burt’s Bees lip balm? – Burt’s Bees?! – Yes, sir. Care for a free sample? Oh, yeah. I would love one. – There you go. Yes, please. Thank you. Thank you.
Free sample. Burt’s Bees lip balm. No thanks. I’m good. – Thank you. – You’re welcome. – Are you Burt? – I am. It’s a pleasure to meet you. Nice to meet you too. I’m a big fan of your brand. Great. You made me think about what I put in my body and everything, so.
Honor to meet you. Way to go. [laughter] One of the main things today is we have a very special guest with us. This is a man who, uh, is really a pioneer. He’s one of our founders. He’s the Burt of Burt’s Bees and, uh, we’re really proud to have him today, so with that, uh, I want to invite Burt Shavitz to come up, say a few words.
[applause] Great intro. [inaudible dialogue] [clears throat] Hi, I’m Burt Shavitz, co-founder of Burt’s Bees and I’m here from my farm in Maine to visit you folks from Target. I want to thank you all for having me out here so close to Earth Day, which is every day for me.
[laughter] I was at the first Earth Day in Central Park. Shortly thereafter, I began living on the land and raising bees. Now I’m here and I thank you at Target for thinking about the future of the land and now I’ll give it back over to Heath.
[laughter] [applause] Thanks, Burt. It’s great to have you here. Uh, just some of the facts. We’re now the number one natural brand. We’re the largest share brand. Uh, we’ve had great double digit growth rates.
There was no company. You know, I was the company. My bees were the company. My truck was the company. My chainsaw was the company. You know, that was, that, that was all there was to it. Many of the products that we produce were also produced by Cleopatra.
I mean, it isn’t as if we had a, a lock on some, some sweet thing. I had no desire to be a upward mobile rising yuppie with a trophy wife, a trophy house, a trophy car. I was not looking for any of those things.
I already had what I wanted. I had a, a canoe, a pony, a camp, land, bees, and knowledge and that was all I really needed. You know… No one has ever accused me of being ambitious. [laughs] I mean, it, it’s so corporate now that I don’t know how comfortable I would feel, were I to walk through the door and be the new CEO.
[bird cawing] [bird cawing] [faint metallic clicks] [loud echoing gunshots] [gun clicks] That’s, that’s not all of them, Burt, I don’t think. Oh yeah, you got one real close though. Look at that one. [Trevor Folsom] Burt is a collection of contrast.
He is not a hypocrite yet. He is able to contrast shooting guns, but at the same time, he is vehemently against war. That is not hypocrisy. That is contrast. It is his way of creating himself.
Burt created himself constantly along the, along the line. I don’t think Burt has ever fit in with the other people and good for him. Who is Burt Shavitz? Well…
I’m not sure I can answer that, even as his brother. He is five years older than I am and I went to England in 1966 and I never went back to the states. I don’t think I knew that he was an icon, which is certainly what he became.
Uh, this chap who lives in the backwoods and, you know, became famous. He was just my brother, you know, and it’s very strange. [♪ banjo music ♪] Well, I was born in Manhattan and I kind of grew up in Great Neck.
We had a, a house on, I don’t know, two acres, three acres. We had a comfortable life. There was freedom. You know, I had a dog. I had a bb gun. I had a slingshot. I could go walk in the woods. I could go fishing.
I could go dig worms. I never went to a dance in high school or grade school. I didn’t go to basketball games or baseball games. It didn’t interest me. I really… I was an outcast anyway because I, I was not real social.
When I was a kid, I wanted to take my bike to Montauk point and my mother said, yes, I could and that I should stay in jails, so that’s where I spent my nights was in small-town jails. Sleeping on a pine bench, with not many amenities, so to speak.
The in charge officer always called my mother to ask if she knew where I was and did I have her permission and the answer was always yes. My family had been in the graphic arts and my father worked for my grandfather, which is not much measure of success and my grandfather had pretty much decided early on that I was gonna inherit the business so I went and worked in the factory and decided that that was not for me and he was, I imagine, kind of disappointed but I’ve never regretted it.
I got my first camera when I was six years old. Went away to college and then I went away to the army and when I came back to Manhattan it was the 60s and there were lots of demonstrations and people growing pot and suddenly there were all these long hair.
So it was a bonanza really I went out every day, gave myself assignments, and went out and did street photography of bums in the bowery, kids in playgrounds that were all fenced in with the kind of fencing that you put around a dog kennel, and at the time there was a, a big influx of Yemeni Jews.
And their kids were wearing yarmulkes that weren’t black like everybody else’s, but were handmade with incredible designs and so I took pictures of the kids like that and then I found Jewish weekly and I went and showed them the pictures and.
.. they said that I could be their photographer. I was my own salesman. And I took what they published to Time Life and Time Life gave me their press pass which meant I could go anywheres I wanted in New York.
I went to a lot of protest rallies and anti-war rallies and I got on a tug boat somehow and there was a seagull passing over a garbage barge I saw it as a political statement because New York was full of garbage.
People threw everything away. It was a big upheaval time in Manhattan and I took pictures of Malcolm X, I took pictures of, uh, Kennedy, Alan Ginsburg, Bill de Kooning. And went down to places in the West Village and just cruised, I just cruised with three or four cameras and a bunch of lenses and took pictures.
It was, it was, uh, New York was a scene. It was a series of scenes. Yeah, it was, uh, a good place to be a photographer. Burt had a really great career as a photojournalist. And it could have lasted, he could still be a well- renowned photojournalist in print, retired from Vanity Fair or Vogue.
To Burt, what is out the window is always more important than what is going on inside. This is the building I lived in, in Manhattan and one of the reasons that I came, that I left Manhattan, uh, this woman never left the building.
It was, uh, three stories walk up to that woman’s apartment, but I never saw her on the street or the stairs. I don’t think she ever got a chance to leave. And… I realized that that could be me if I didn’t leave, so I took what money I had out of the bank and left.
He chose to go upstate in New York and live in a, an abandoned house with no running water or heat. That is not a normal choice that most people make, but Burt made that choice. He never said to me, I’m leaving New York.
He was just gone. You know, he goes up to New York state and finds monks to teach him about bees. I mean, he’s got a way with people. I had my flat bed truck so I could clean out barns and I had a free place to stay and I did odd jobs and I got by and, you know, sort of like being a high class hobo, you know, really.
[bees buzzing] I lived in a town that had a, uh, canal and one day I drive through there after a heavy rain and uh, this fence post had a swarm of bees on it. Six months before, somebody had given me a beehive and all the tools that I needed to be a bee keeper.
[bees buzzing] I mean, it wasn’t as if I’d summoned these bees down or gone looking for them. You know, it was, [stammers] it was an act of god, I mean, it was a no brainer, you know? Now I had a, I had a way of making some money.
I had all the tools and the knowledge, the literature, the ability to do just as my guru had done, just reach into a hive of bees and take out the frame bare handed, bare headed, in a t-shirt and slacks.
Well, I realized that as long as I had one beehive, I could sell honey. And eventually, I had 26 hives of bees. It was a realization, I never had to look for a job again as long as I lead a low-key existence.
[bees buzzing] ♪♪ This property that Burt has here is about 37 acres, I think. Uh, which here in Maine is kind of a small place. This property was originally Roxanne Quimby’s property and she signed it over to Burt and, uh, this is Burt’s estate here.
This is, uh, where he spends most of his time. This is what he calls the gray building, which is uh, which appears to be blue to me, but I don’t split hairs. So, Burt’s been living here for approximately the past four years.
Uh, four years ago, this beautiful Golden Pasha, who looks unassuming and harmless, pulled Burt off the deck down at his camp. And uh, after that he had to live up here, uh. He doesn’t necessarily enjoy it as much because it has things like running water.
Uh, but only running cold water. When the hot water heater went here, he said we didn’t have the luxury to fix it. It was $2000, so. What he does, is he heats water on the wood stove and sometimes on the LP gas stove, as well.
So, he does stay quite clean. Burt calls this camp. This is his building that he originally lived in. We really would like to get him back down here. He thinks that he could live back down here now. He has a good view here, off his porch of the, of the land, as he likes to, to see it.
And it’s really where he’s most, most comfortable. It’s probably 400 square feet total. It’s really quite small. Uh, he loves it. He’s very attached to it. Everything goes in the wood stove. It’s pretty much his, his idealized little camp.
This is what Burt envisions himself as being. It was the office of the original business and, and this is kind of what made Burt’s Bees, Burt’s Bees. I stenciled my hives because while I was looking for land in Maine, my whole bee horde had been stolen.
And I got some volunteers and I stole them back. And when the time came to start a business, I decided it’d be a good idea to keep it simple. So I said, I’ll call it Burt’s Bees. What could be more simple? [car passing] Okay, see.
Can you rearrange the mat? Yeah, I can, but we’re– I’ve done it 75 times. This mat’s no good. Every time you move your feet, you shift it, move it. Okay, so… Aren’t you gonna move the car? Yes, now.
Just this little wide spot here. But parallel right with the road. Yeah, parallel right with the road. I’ll do that. ♪♪ This is the exact spot that I started selling honey. You know, it was hot, just fell right asleep in the cab.
If people wanted to buy honey, they’d have to shake the truck a little. bang on the side, I’d wake up. You know, all that really mattered at the time was that I did more than break even, you know. [car honks] Hey, Burt, old boy! What did he say? “Hey, Burt, old boy.
“ I wonder who it was. Maybe I better take off my dark glasses and put on my, my sun– my glasses. And I’ll, I’ll have a better handle on who that is. I realized that it, it didn’t do me any good to drink here and a lot of people disapprove of that sort of thing, so, you know.
[blows raspberry] There was always Saturday night and I’d always have enough money to, you know, and I, I bought my, my wine by the gallon. God bless The Gallo Brothers, wherever they are. ♪♪ There was an old fellow who’d come along one day I don’t know if I’d ever really met him.
I knew he was in the area. I’d seen him on the side of the road with his pick-up. [Burt] He caught me shoplifting. [laughter] Yeah, that’s how it started. Back then I didn’t have the cameras so I had to watch people.
You know how it is, huh? No, not really. You just showed up. Looked like there might be some potential here. Yeah? Yeah. But we did a lot of things with Burt. Even back then. We didn’t in ’74, but in, uh, by six or seven we had started into natural foods.
So he was in looking around for that type of stuff and somehow we struck up, yeah, we’d like to sell honey. And I don’t remember how, I think we consigned that. Didn’t we? Right in the very beginning.
– Right. – You sell it and pay me. Did I always paid you? I don’t even remember if I paid ya. Well, I’d take it now. [laughter] All the pins always sort of fell in place. I mean, if you know where to look and you’re not so humble that you can’t afford the luxury of asking somebody for a hand.
You know, it’s just like when I got here, if you broke down along side the road someone always stopped to ask you what the problem was and try to give you a hand. Not just sometimes, but always. If, if you were hitchhiking, eventually somebody picked you up.
Long as you just weren’t wearing dark glasses. You know. Thats how you met Roxanne? Yeah. [♪ soft music ♪] I picked Roxanne up hitchhiking and she was working as a bar waitress at the time.
She’d had two kids in a cabin in the woods without the benefit of a, of an MD. She chopped wood and carried water in a bucket. Uh, she did her laundry by hand. There was no electricity. She could cook, bake, sew.
At one point I thought Roxanne was– the little voice spoke to me and said, well, you know… Here’s a woman that can do it all. You know, like wow. You know? But… that never really happened, really.
.. She, what she wanted was all and everything and she’s got it. [♪ “How I Made My Millions” theme ♪] Our next story begins deep in the North Woods of Maine. In 1984, Roxanne Quimby was a single mother and struggling artist who had moved there to live the simple life.
Sleeping in a cabin without running water or electricity. ♪♪ She might still be in that cabin if she hadn’t met a beekeeper named Burt. He was known as Burt the Bee Man. [bees buzzing] There he was with a beard, you know, that was never trimmed and he was selling honey by the side of the road in gallon containers.
Roxanne looked at that honey and beeswax and knew somehow, someway she could turn it into gold. It probably started with romance, um, but I think of it more of as like the entrepreneurial opportunity presented itself at that point, where she thought, oh I could put this honey in smaller jars and sell it for more and make it a little prettier.
You know, she’s an artist and there’s probably some desperation thinking, too. Like, oh man, I’ve got these kids, my husband and I are now separated, I’m on my own. I need to do something and at that point, Burt had many hives of bees and, um, took mom in as sort of an apprentice.
[birds chirping] Bee keeping books were first published in the 1830s, I owned one, so it was just a matter of showing it to her. Gave you uses for honey, recipes for different products and over the years I’d saved all my wax and I said Roxanne, make hand dipped candles, it doesn’t take much.
She says, well, I don’t know how. I said, well, go to the library and get a book on making wax candles. So she did. Then she said, well I don’t have the tools. And I said, well, I’ve got a friend of mine who’s a metal worker.
Any tools you need, he can make. So she took him the book and she showed him what she was looking for and he made it for us. And that was how we started going to craft fairs. This is the schoolhouse we started our business in, after we had gone beyond doing it in kitchens.
The man that owned it lived down the road and he allowed us to use it for the cost of, uh, the insurance and we made hand-dipped candles, stove polish, Christmas tree ornaments – German style. ♪♪ I used to sell my work at craft shows around the state of Maine and I was set up next to Burt and Roxanne and she had looked at my work and asked me if I was interesting in doing a label for their honey jars, which would be a little bee skep.
So I did the skep and uh, she had said to me, someday I’m gonna make you a rich man, which she didn’t quite do, but it came pretty close. At this time, they were doing anything. Anything and everything.
There was always new things. There was always come– there were all, always things coming out and redesigning packaging. I did a series of vegetables for them and I did an image of Rufus, who was Burt’s dog for the dog biscuits and eventually they did the lip balm, which started selling considerably well.
So then they started looking at personal care products. I think probably because they saw it as something that the markup would be pretty intense on it. You know, it wasn’t great deals of money, but there was this demand to continue making more stuff.
I think it was around the late eighties, Roxanne wanted me to do a portrait of Burt and they started putting it out and it made the connection between Burt this… Burt, this old hippie beekeeper and why is he doing face cream and for the displays and all of that, Burt became the image.
♪♪ Well, of course it’s gotta be admitted that Roxanne is a brilliant woman with, with an art education and there, there was… it was no longer the sixties. And there was an image of your classic hippie whatever and from a day and age when everything was a lot easier to do and to create and so she figured that the story, my story, was very ha-ha interesting and, that she could, you know, she could sell the story.
And so it was. ♪♪ I was working in the woods with a pony and a set of sleds, living in an eight by eight. You know it was all, for some people, very romantic. And Roxanne is a teller of tales and she sent out.
.. stories about, you know, the beautiful country and how we, you know, were pollinating these orchards and they couldn’t be pollinated because we did, you know, we didn’t use this, that, or the other thing that was carcinogenic and, and then she’d, you know, [stammers] she’d used pictures of us and a lot of stuff got sold, but a lot of the stuff that she said was just.
.. She didn’t know anything. As far as I was concerned, it was neither here nor there, you know, [stammers] It was not a big deal. You know, I was not a celebrity. It was, you know, just something we were using for the business.
We have, you have to use something. You have to have some kind of recognizability. But, Roxanne Quimby wanted money and power and I was just a pillar on the way to that success. [Lucas St. Clair] Burt became a part of the marketing because he was known so well around town.
You know, so there’s this kind of curmudgeon old guy that was selling honey out of the back of his truck, that didn’t really like anybody, but yet everybody knew him and everyone’s sort of attracted to him in a sort of weird way.
So I, I think that that kind of resonated with mom and she thought, you know, this is something that I could capitalize on. This total weird guy, but he’s really intriguing and there’s something, there’s something to that.
[A.C. Kulik] This was just at the beginning of the concept of organic anything taking off and, uh, their organic, their products were all organic and they sold very well.
Their initial markets were health food stores, um, co-ops, uh, boutiques. His packaging was excellent and we always looked at packaging, we try to, but his packing was excellent and I think that was one of the big sales pitches that really made things go for him.
Uh, and plus, just the mugshot of Burt. It was unique and that really did a job. [Lucas St. Clair] People always wanted to know, is there really a Burt? [stammers] Does he really look like that? And you know, people’s imagine would go wild with him and she just made him more of an icon and, and it really worked.
Well… Roxanne really wanted to own me, you know? And no one’s ever owned me. No one’s ever gonna own me. You know, uh, [stutters] you can rent somebody, but you can’t buy them. [airplane landing] [♪ Black Rebel Motorcycle Club: “Stop”] [cheering] [camera shutters clicking] [all] I love Burt! I love bees! I love Burt’s Bees! [cheering] ♪♪ Taiwan is the, the only place that, for Burt’s international tour.
♪♪ People here just love him and because they, they don’t think Burt is really exist. They think he, he just a logo, but however, he’s a life. [indistinct chatter] In Chinese culture we respect the, the old citizen and we re– um, respect the old men and so people always like to shake hands or they like to say hello, they even want to maybe hold him or something, but could, but we, we know that Burt may not like it.
♪♪ [all] Aww! Myself also very excited and I feel like my heart beating. Like when, oh, the, the clock. Tick, tick tick. Like, Burt, oh Burt’s coming! Burt’s coming! And it’s very important to, to us, yeah, to have Burt to here and we want him to feel like we really welcome and very warm feeling.
[cheering] [horns honking] [indistinct chatter] [motorcycle engines, horns honking] Welcome to [indistinct] hotel. Thank you. And your room is on the [indistinct]. And we have, um, two bottle of soy milk in your room.
Soy milk? – Yes. – Oh, good. It’s, uh, it’s free, sugar free. And you can take any, any time. I would prefer rice milk if there is any. Rice milk? – Yes. – Yes, no problem. We, um, we try to have, to find that.
..rice milk. Are we anywheres near a bakery? Yes. We have. Oh, good. – Good, good, good. – Okay. Enjoy your breakfast. I, I like, I like pastries, some of the, some of the pastries are just unattainable anywheres else.
Yes. – We’ll find you… – We’ll find– Yeah. – One or two. – Yes, no problem. Thank you. [indistinct chatter] [laughs] I think they meant the wrong, wrong name. It should be, um, Ingram Berg Shavitz, right? Well, officially yes.
When, when do you change your name to Burt? Oh, years ago. Uh huh? Years ago, when I got out of high school. Oh, why, why you want change? Because of Burt’s Bees? No, there was no Burt’s Bees. This was in 1953.
Uh huh. I changed my name without being official about it. I just graduated high school and it was a whole new world. Uh huh. I left behind everybody. So that’s why you changed your name. I ch–, I changed my name.
.. So to change– and told everybody my name was Burt. – New, new life. – Yeah, it was a new life. – New born. – Yeah, yeah. So you should be… So then no one, no one knows me as Ingram. So you should be like 50 something now? – Ssss.
.. – Cause you…[laughs] After high school you changed your new life. I’m, I’m 76 now. I’m just kidding. Pushing, pushing 80. Is that okay for you? – Is that too clean? – Big enough for four. [laughs] Is that too clean for you? – Too clean, yes.
– Yeah. Too clean. Too clean. Too orderly. We’ll, we’ll have to make a few changes here. Do you want, want me to accidentally make it dirty? Or something? No, I can do that for myself. That’s my specialty.
[laughs] Yeah, yeah, yeah. You’re right. So Burt, tomorrow…we’ve got busy day tomorrow. Mhmm. Yeah, tomorrow you — I think you have to wake up around 7 or 8 o clock. Is that okay? Anyway, you have no choice.
You have to wake up early and then starting from ten you’ve got interview – Uh huh. I think you have three interview until maybe noontime? Then we will have quick meal. So I will get you the rice burger.
Are rice burgers fried? No, no, no fry. No fry. Don’t worry. It’s organic rice. Yeah, organic rice, but how do they– Yes, and if you don’t like it, then I will buy you something else. Okay. I kind of, I kind of have become attached to steamed food, steamed vegetables.
I will try. I will try to find it. Steamed vegetables and… – Yes, if I– – …rice on the side, so. Okay, I’ll try. Then we will go to the events [indistinct] consumer event. There are two consumer events tomorrow.
Yeah When is, when do we go back to the, uh, hot mineral spring bath? Tuesday, next Tuesday – Next Tuesday? – Yes. That’s too bad we couldn’t go the other way around and, and be at the hot mineral spring bath It would, uh.
.. definitely, uh… increase my, uh, comfort level. I will see if we have time, but I’m not sure. – Yeah. – Yeah. Okay? So, tomorrow gonna be a long day for you. So…see you tomorrow. See, see you tomorrow.
[indistinct dialogue] Goodnight. Take care. Nice to see you again. Good to see you too. Yeah. Yeah, you have good sleep tonight. Oh, [stutters] in 15 minutes… [snaps fingers] asleep. Yeah. Good, good.
[Burt Shavitz] I go and do these appearances and uh, I gotta keep my nose clean. And, I could sleep anywhere, you know? But if you’re gonna get up in the morning and be at the top of your.
.. of your… on top of everything that you’re, you’re working on or working with uh, you’re kinda licked. So you know, I, I do stay at four star hotels, but that’s, you know, I could have asked for five star hotel if I wanted to, but you know, I wasn’t looking for a five star hotel.
I was just looking for a quiet, clean place to spend the night. Where I could eat breakfast and walk out the door and move on to whatever the day called for. Look who’s here! – Hello.
– Howdy Doody. The living legend is in the house. – Good to see you buddy. – Good morning. Good to see you, man. – How are you? – Good, good. – Welcome. – Thank you. It’s good to se you. How’s it going? Oh, well, it looks like we’re gonna have a full day.
Yeah. Sun is shining… Sun is a — good day sunshine, you know. – Yeah. – Beautiful. Should be in good shape. Cindy, you doing all right? Yeah, yeah, yeah. How ’bout you? Good. – Energized? – Yes. Excited to be in Taiwan? Uh yeah.
– [laughs] Oh, yeah. I thought you, I thought you were talking to Cindy there for a minute. [laughs] No. You got the honey. You got the coffee. You’re ready to go. Well, you know, I’d, I’d really prefer to be drinking Turkish coffee, but.
.. – So, I think, Burt, it’s time. – Should we get going? – Yeah. – Mhmm. – Ready? – Let’s do it. Yeah. Got your stuff? [clears throat] – Morning. – Morning. – You remember Mike? – Sleep well? [laughs] Good.
He’s well rested, ready to go today. All right. [camera shutter clicking, beeping] Tired? Jet lagged? No. No jet lag for me. [indistinct] Slept like a log. Woke up early. That’s good. Can I have, uh, you’re daily, uh, routine? Well, it depends upon the season and the weather.
.. …what I do. [camera shutters clicking, beeping] This is our magazine called The Big Issue, so I want to ask, what is the big issue in your life? Big issue… Hmm… Well… there don’t appear to be any big issues in my life.
What is the hobbies? – Hobbies? – Yeah, your hobbies. I own a motorcycle. – [all] Ooh. – I saw, it very nice. Recently acquired a sidecar, so I’m gonna take the dog for rides with me or go camping. Yeah, that’s nice.
[camera shutters clicking] I’ve been a vegetarian for forty years. Uh, I’ve got two doctors, both of whom tell me, in separate locations, that I should plan on living to be 100. [chuckling] You know. You know.
[laughing] Thank you very much. Not at all. [giggles] [inaudible dialogue] [light rain] Burt, do you need the internet? Like a whole in the head. [laughter] – Wait, Burt. – Hmm? I think we want to Skype Pasha later.
You, you want to Skype Pasha? – Yes– – Yeah, there’s one… [stutters] Have we trained him to text message and everything? No, we got his, uh, his personal trainer. His personal trainer? [♪ Skype connection music ♪] [connection clicks] Say hi to him.
He can hear you. Pasha! Pasha! Good doggy! Pasha! Good doggy! Special! Who’s that? Pasha, who’s that? Do you see him? [Burt barking] [Burt and Pasha howling] [howling continues] Special! [Pasha whining and barking] Yes, you good doggy.
He’s looking at the phone like, where is Burt? Is he in that box on the floor? Yes. Oh, look at him. Aw. Burt, how’s your trip going? Good. Is it going well? Good. Good. That’s nice to hear. What, uh, what have you been up to? Oh, uh.
.. The good, the bad, and the different. Excellent. That’s a good range. Has he had a good appetite? Yeah, he’s been a good beast. But he misses you, though, at night. He sleeps on the bed. When I come in in the morning to get him early, he comes running down the stairs because he’s been up on “his” bed.
Right. [Trevor laughing] Be good doggy, Pasha. Be a good doggy. Special. Special pupper pooskins. Burt will be home soon. All right, well hey, good to talk to you, guys. And I hope everything goes well, Burt, uh, and I’ll talk to you again soon.
Okay, take good care. Thank you. Thanks, Trev. [Trevor indistinct] Trev, let’s Skype you soon. Thank you, guys. [indistinct] [Skype disconnecting] How was that? Uh, that was good. [laughs] That was good.
That was really good. That was primo. He’s a good dog. [♪ soft music ♪] [inaudible chatter] [woman speaking Mandarin over loudspeaker] See your fans up, all the line…queue? All the way. [people speaking Mandarin over loudspeaker] Are you excited? No.
[♪ live music ♪] Are you ready? Are you ready? ♪♪ If you are done yet, we are going upstage. [♪ singing in Mandarin ♪] Let’s go. Let’s go. Let’s go. [blowing nose] ♪♪ [cheering] Do you want me to help you? No, no.
I’m okay. [woman speaking Mandarin over loudspeaker] What am I gonna do when we get up there? Just say, “Ni hao, Taiwan,” then I do. Ni hao, Taiwan. No problem. Mhmm, yeah. Any further than that and I’m in trouble.
Yeah, I know. I know. Wow. Cute. [laughs] I didn’t know you used that thing. [cheers, applause] [cheering] Hello! Say, “Ni hao, Taiwan. Hello.” Hello, Taiwan! [cheers, applause] Ni hao, Taiwan! [loud cheering] [♪ pleasant guitar music ♪] Consumer really saw Burt in person they would more trust this brand.
It’s not just an icon, not just a logo. They would say, oh, Burt’s real and a real thing, a real story. So I think it helped the, the sales, eventually and it’s attract more, more people, more consumer to come to the store.
[cheers, applause] I think the public just took to him because he went from nothing, in backwoods New York or Maine to, in the public’s mind, a millionaire. And isn’t that the American dream? [inhales sharply] He was put in a tough spot, in a lot of ways.
He was just like a hippie living, living in a, in a little shack, doing his thing. And then all of the sudden, he’s like thrust into this business with this super intense woman and these two little kids and like, all the sudden his life is like, not at all how he planned, you know? In a lot of ways, he was like always just trying to get back to that.
[man counting in Mandarin] [all] Burt’s Bees! The irony of it is that, what makes Burt so big is the fact that he can’t understand that he’s so big. Is, is that polaroid or is it digital. The life he lives so simple.
But every time he visits, he say, do you think how many people will pick me up in the airport? I say, maybe 200? Oh. No, no. It’s much more than 200 at least, at least 500. I think he enjoy it. [camera shutter clicking] Thank you.
No, no. Thank you. We couldn’t do it alone. Really. I think he really believes that he put his heart and soul into that company. Even if he’s being used or they’re using each other to sell product. It was really a smooth process that I don’t think took a lot of effort on his part.
It just kind of… He was just… He says he was just in the right place at the right time and I think there something to that, but Burt was never trying to build a billion dollar company. Ever. Not once.
Roxanne realized that to grow Burt’s Bees she’d have to leave Maine. So in 1994, she set up shop in North Carolina. When we got to North Carolina 1994, we were at 3 million dollars in sales and we were positioned to grow.
[Lucas St. Clair] The, the growth of the company is, is astonishing. And when the company moved to North Carolina, they opened up these retail stores and he was in charge of them.
And so he would travel, mostly in Burlington and Ithaca and, and manage the stores, hire the staff, make sure those shelves were full. That was, that was never my goal.
You know like, we, we had, I don’t know, fifty employees and I sat at a desk from ten o’clock in the morning ’til ten o’clock at night with a break for lunch. Sometimes not knowing where, where I was gonna find dinner.
Once they’d gone to North Carolina, Burt started getting phased out of the business little by little. He… Roxanne said, well, you’re 62, you don’t need to be here anymore. You know, you can retire now.
She really, I think, wanted him out of there and just wanted to be able to take that company and do what she wanted to do with it. I think she had a lot of vision and obviously, she had a lot of vision and I don’t necessarily know if she really wanted Burt right there involved in all that, every day.
It was just — well… One, one night I came home and Roxanne said, well, what kind of day was it? I said, it was just another day in the trenches. You know, every day was just another day in the trenches.
Well, he certainly went to North Carolina with a view to buying property down there and setting up separate homes. That never worked out. Um, I don’t know why, but I went down and met him in North Carolina.
Spent four, five days going around looking at property with him. I, I don’t know. I have no idea. I can’t answer the question. I don’t know whether he wanted to exit the company whether he left voluntarily or he was pushed.
The story goes, I think he’d, he’d started a relationship of some sort with one of the college kids that was working in the, in the store and eventually it got back to my mom or to my mom’s sister and it was a really big issue thinking this potentially could go terribly.
When she found out that I was sleeping with other women, uh, she just went crazy. All of a sudden, I think at some point um, my mom realized how much was at stake. You know, there, there’s 100 employees and it’s in North Carolina now and it’s got this, it’s this life force that she can’t control anymore.
She’s sort of guiding it, at this point. and fueling it, but theres no stopping it. She threatened to, uh, take me to court for, uh… What was it she was going to take me to court for? Uh… I don’t remember.
She was gonna take me to court for something. Sexual discrimination. That, that… sexual harassment. That’s what she was gonna, you know, take me to court for sexual harassment. Unless I signed a contract right here, you know, now.
Right now. Can’t consult anybody, just sign. She sort of had the [stammers] presence of mind to, to pitch this to Burt in a way where he felt like this is his opportunity to leave the company. Now he doesn’t have to continue doing this.
He does, he didn’t like it. He hated it North Carolina. He, he, my mom, I think in a lot of ways, dragged him into this company and sort of put him on display and I think he felt a little bit trapped that he was.
.. sort of a prop and [stutters] didn’t like that. Realized that he didn’t have that much to offer the company at that point. You know, it was, it was bigger than anyone anticipated. And um, so she presented it to him as this is your time.
This is your time to, to… I’ll buy you out, you’ll get compensated for it and, um… and we’ll go our separate ways. And so she went to Guilford, Maine and, and brought this bill of sale and, and gave it to him, and he happily, happily signed it.
I was not a volunteer, you know, to leave the company. You know, I didn’t, I didn’t get up in a fury and say fuck you and walk out the door. You know, the shoe was actually on the other foot. In 2003, Roxanne Quimby decided to sell 80% of Burt’s Bees.
Her pay day was sweet as honey. 177 million dollars. The way to make a million dollars, first and foremost, is to make it in your mind. And totally believe that you have absolutely everything it takes.
Absolutely, no doubt about it. That’s how I did it. And I would recommend it. Her creation, Burt’s Bees, was recently bought by the Clorox company for more than 900 million dollars. You know, hindsight’s 20/20.
We all can look back at that moment and and think, wow. That was a costly, um, a cost, it cost Burt, you know, millions and millions of dollars. Um, and I think uh, potentially, Burt could look at it as, as you know, my, my mom being malicious or uh manipulative [stutters] to make that move, make such a big move kind of hostile takeover.
But at the time it wasn’t hostile at all. It was just what needed to happen. At that point, I got a lawyer. [stammers] he said there was nothing I could really do because I’d already signed it away. My, my rights away.
But, we got a contract with the company to see that I got some measure of equity from going out and doing, uh, uh, visiting stores, and shaking people’s hands, signing posters and T-shirts, stuff like that, doing radio interviews, whatever it took.
You know, his relationship to money must be an odd one because he doesn’t spend anything, he’s incredibly frugal, but at the same time, he, I think he knows like, he could have had more [stutters] and I don’t know what it means to him.
I think it’s more sort of just chips, you know, they’re just like, it’s a, it’s a status thing. His life wouldn’t be any different. When Roxanne sort of… leveraged him out of this company in the way, in however way that that happened, it did not affect Burt the way it would affect most people.
He really does not care. Uh, the equity of that. The parody of that situation is, is lost on him. Burt essentially lost over 200 million dollars in the signing of his name. And yet, he is more concerned with the interpersonal relationship between the two of them and the reasons behind her doing that, than he is with the incredible monitory recompense that was lost to him.
When, when I came, I was Burt’s Bees. When I got to Maine, it was Burt’s Bees, but it wasn’t the Burt’s Bees of today, by a long shot. You think you’ll ever talk to her again, Burt? I hope not. You actually thought she might be the one? Yeah! You know, she seemed like a real, you know, strong.
.. It was all just a facade. Probably the only woman you ever cared about to speak of, though, in anyway, wasn’t it? – Yeah. Yeah. Probably never talk to her again. God, I’d like never to see her again.
To say nothing of talk to her. In the long run, I, I got the land. And land is everything. Land is positively everything. And money… [stammers] it’s really nothing worth squabbling about. I mean, this is what puts people six feet under.
You know, [laughs] I don’t need it. You know? I don’t need it. If, if I’d had wanted a business, [stammers] I had one that was about to be handed to me on a silver platter and I rejected it. I didn’t want to work in factory.
You know, like many Maine men, I, I want to be outside. I’m not nearly as worried about the inside of whatever it is I own, [stutters] I’m less interested in the inside of whatever it is I own than on the outside of what it sits on.
And, and no matter what happened, I’d be okay right where I am. You know, as long as I can just get out of bed in the morning and put my clothes on and get out the door, I’ll be just fine. I may not be able to go to Taiwan and get paid, uh, every second year.
But I mean, [blows raspberry] You know, I’ve got what I need right here. [birds chirping] So what do you think of the fence, Burt? Hmm. When was the last time you came back here and tightened these up? Uh, geez.
I, I don’t think I’ve tightened them up in a while. Uh, because I think they’re tight. So maybe we could just cut the time and stop checking? You can usually find something wrong with anything, can’t you Burt? Oh, not always.
Not always. I’ve never complained about an oak tree. No? Look at that shed, huh? Nice. Oh. Rufus would be proud of us. Building these buildings. Course he never used his dog house, did he? Did he ever use his dog house? – Never.
– Never. You must miss Rufus every day, don’t you. I never dreamed he was gonna die. That thought never occurred to me. When he did, you had his head right in your hands, – didn’t you? – Right. Yeah, down by the stove? Right down by the stove.
was on my, I was on my knees. Mhmm. Right in front of him. Eye to eye. Just right… Right there with him. Right there with him and then suddenly he went limp. Right in your arms, yeah. Wow, dark day.
– Black day. Black day. – Dark. Black. A real black day. When, when I had two goldens, they were both listed in the phonebook. And I wasn’t. That way I didn’t get calls. I didn’t want. Rufus Golden and uh, Pasha Golden.
Right in the phone book. Rufus…every vet, every dog trainer, every dog handler, every animal control officer said the same thing about the dog. They said that I better take good care of him because he was one in a thousand and I wouldn’t live long enough to get another one.
And that’s pretty much the way it’s been. The dog went everywheres with me. Everywhere. He slept in my bed, he lived in my house, we ate together, he didn’t have to be on a tether. He didn’t need a leash.
He and I went to, went around the northeast and the southeast to, to run company stores [sniffs] and uh, he’d walk with me to make night deposits at the bank at the end of the night. And when we, when we had the time, he’d take the bank bag in his mouth and we’d would walk to the bank, together.
And he’d put his paws up on the counter when we, we’d wait in line and we’d go up and he’d jump up on the counter and the woman would reach for the dog and the dog would give her the, give her the bank bag.
He was a great dog. He really was. God. That really left a big hole in my heart. Well, you, you don’t really get over it, you know? [insects and birds chirping] [Carl Shavitz] Well, he’s certainly an authentic character.
Um, I also think there’s more to him than we know. I think, I think there’s deeper emotion in him, he just doesn’t let it show. [Trevor Folsom] Burt is, emotionally Burt’s an interesting man I can’t really put my finger on it, but he is.
I think he’s been hurt in the past. It’s, I think it’s hard for him to love because maybe that love won’t be returned in the same way or maybe, maybe he’ll lose it.
I’m really not sure, but I know that, I know that emotionally he is not available for love from another human being. I, I trying to understand him more about inside his heart.
Trying to ask him a lot of question, but I still have no clue. Maybe he has been isolated for so long that’s why he… like close his mind, doesn’t open to anybody he, he doesn’t know. So I think need time.
Yeah. But uh, I don’t think he’s complicated. He’s just trying to protect himself. [dog barking] [Carl Shavitz] Well, he certainly distanced himself from my parents. They were completely baffled by his.
.. cutting them off. But he doesn’t take people close to him and I’ve never pushed it and maybe that’s why we have any relationship at all. I think Burt probably taught my mom, uh, resourcefulness.
.. in, in some ways. I think that was probably the attraction to each other is that we can live very simply and really not, not need much. And he also, you know, I think in some bizarre ways had a great sense of humor and I think that my mom appreciated that.
You know, he just had such a quirky way of looking at the world. And I think she realized that it is okay to stop and smell the roses, so to speak because Burt is a master at that. You know, he could.
.. walks a hundred yards and it could take him half the day and cause he’s got all these things that he notices as he does that and when you look at the world through those eyes, it’s hard not to start to look at the world that way too.
He was certainly very set in his ways about things and he is, behaves exactly the same way now as he did then, which is very curious because we’re talking about a difference of 55 or 60 years. And to have that attitude way back then and still retain it is a bit unusual.
[Trevor Folsom] Burt has an ethos and he has maintained it throughout his entire life and it has not changed. All Burt cares about is his dog, the land, his fields, his oatmeal in the morning.
I mean he, he is not like everyone else. Who is Burt? Well, thats easily answered. You know, Burt is, um… Burt is a lifeguard. Burt is a a… uh, motorcyclist. Burt is a… half-assed sniper.
Burt is a, uh, live-on-the-lander. Burt is a bearded wonderer. Burt is a, um, and Burt is a business man. [inaudible dialogue] [applause] [man speaking Mandarin] Great, um, maybe just a brief “hi” so everyone can hear your voice? They haven’t heard your voice yet.
Well, here I am. [speaking Mandarin] [applause] Thank you. Thank you for coming. Oh, it’s a pleasure to be back in Taiwan. Mhmm. Why don’t we just start, um, you still live a simple life just like when you first moved back to Maine, thirty years ago.
We all want a simple life… but that simple? No electricity? No cellular phones? Small house, small bathroom? You can afford, but you chose not to. Why? Um, there was no need of it. [laughter] No television? You don’t want to know what’s going on? I gave away my last television set.
.. – You gave away? – …in the sixties. Wh–why? Uh, it needed a lot of repair work. [laughter] Usually people want to accumulate. People want accumulate more money, more fame, um, more material obsessions, but.
.. Burt isn’t. Burt isn’t like any of us. Uh, he still lead the same simple life… – Right – …as thirty years ago. The brand is all about keeping that story alive. Well, I, I think his story epitomizes, you know, the brand and the simplicity [stutters] in what we offer to consumers.
We look at the products that we, that we have in our formulations. They come from the earth, you know. That have been formulated to provide to the, the consumer, solutions for every day problems, whether it’s on your face, it’s on your lips, it’s on your body.
And uh, it’s a simple, you know, simple way of doing business and it is a simple life. A few words of wisdom, to conclude today’s talk? Well, uh… [clears throat] It’s important to, it’s imp– it’s important to be able to separate one’s wants from one’s needs.
And that’s the key. [applause] Thumbs up. [applause] [inaudible dialogue] [man speaking Mandarin] Big thumbs up for you guys. Thank you so much. [man speaking Mandarin] [applause] ♪♪ Did you check the bathroom before you finished packing? The bathroom? The bathroom is still here.
Wouldn’t you believe? Bye burt. I’ll miss you. Aw. I hate to say goodbye to you. Aw. Psh. Just throw yourself into the job and… Yeah, and thank you for coming and helping us… Yeah, sure. …make this trip so wonderful.
That’s what I do, you know? But I don’t go for nothing, you know? So… You know, I’m not gonna let you know, these, these… [indistinct] So will you take care? I try. I hope I can…go with you. Yeah, take care of yourself, Cindy.
Yeah, I will. You too. You’ve done a great job here. Yeah, you too, you too. You’ve got a real nice, neat package. Yeah. Yeah, thank you for helping me a lot. I don’t know how much longer I can keep it up though.
Yeah, you will. I get, I get tired fast, you know. All this air conditioning bullshit. You know, one minute you’re outside and it’s 90 and the next minute… Yeah, that is why I know it’s not– almost freezing.
Yeah, I know that’s not easy for you to come all the way here just because here is so much noise, a lot of buildings, the air is not fresh but if you still… Yeah? …do the very good job. Yeah, I do.
everybody’s going upstair, so I gotta… Yes, should I walk with you? Yeah, sure. You take care, okay? Yep. [♪ Tom Waits: “All the World is Green” ♪] ♪ I fell into the ocean ♪ ♪ When you became my wife ♪ ♪ I risked it all against the sea ♪ ♪ To have a better life ♪ ♪ Marie you are the wild blue sky ♪ ♪ And men do foolish things ♪ ♪ You turn kings into beggars ♪ ♪ And beggars into kings ♪ ♪ Pretend that you owe me nothing ♪ ♪ And all the world is green ♪ ♪ We can bring back the old days again ♪ ♪ When all the world is green ♪ ♪ The face forgives the mirror ♪ ♪ The worm forgives the plow ♪ ♪ The questions begs the answer ♪ ♪ Can you forgive me somehow ♪ ♪ Maybe when our story’s over ♪ ♪ We’ll go where it’s always spring ♪ ♪ The band is playing our song again ♪ ♪ And all the world is green ♪ ♪ Pretend that you owe me nothing ♪ ♪ And all the world is green ♪ ♪ Can we bring back the old days again ♪ ♪ When all the world was green ♪ [tapping] ♪ He’s balancing a diamond ♪ ♪ On a blade of grass ♪ ♪ The dew will settle on our graves ♪ ♪ When all the world is green ♪♪ ♪♪ [♪ banjo music ♪]